GET YOUR PINK ON CAMPAIGN:
The Blue Bulls Company raised R501 920 through online, text, sponsor and corporate donations for the Get Your Pink On campaign, launched in conjunction with the Cancer Association of South Africa to raise funds and awareness about the early detection of cancer.
Barend van Graan, Blue Bulls Company CEO, said “This has been a memorable and very rewarding campaign for the Union, our players and of course all our fans who turned out fully kitted in pink on Saturday at Loftus Versfeld to show their support for the campaign. I’m grateful and humbled by the amount of support we’ve received and am pleased that we are able to assist CANSA in their continued fight to save and change the lives of those who are either affected by or who are battling cancer.”
Highlights of the campaign included BBC staff getting tested for skin and breast cancer at Loftus Versfeld at a Mobile Health Unit provided by Cansa; Sprayathon stations at the stadium on match day along with a Mobile Health Unit for fans to get tested and the massive support of 50 000 fans who dressed in pink, to compliment the Bulls Babes and Vodacom Bulls who wore their very berry kits.
Sue Janse van Rensburg, CANSA CEO, said: “We’re very pleased and grateful for the incredible support received from the BlueBulls Company, their sponsors as well as all the rugby fans who supported this campaign. Thank you for sharing your successful brand with us and giving CANSA an incredible opportunity to help spread awareness about the importance of early detection of cancer. Cancer affects everyone and with this support, we can now continue fighting cancer through service in the community.”
Vodacom North Region Breakfast with the Vodacom Bulls on 26 June 2012